Go-to-market strategy and a new product launch framework
Published on December 6, 2019 – 23-minute listening
Source : here
New products and product innovation are the best ways to promote growth. Apple, Microsoft, Sony, and thousands of small and mid-sized companies’ managers understand that the launch of new products is necessary. Customers are impatient, they expect new features, enhancements, and continuously developing a value proposition, and they are ready to pay for it (either with money or data).
At the same time, 95% of products fail because companies are mostly busy with building features, and they don’t develop effective Go-To-Market strategies. Figuring out and mastering a go-to-market approach is no trivial task – it separates the organizations that will be prosperous and sustainable from those that won’t.
Go-to-market strategy and a new product launch framework
Author of the podcast
Arek Skuza
Creator and Host, Artificial Intelligence and Product Strategy Podcast | Owner, Volta Venture | USA
Related services – Executive Programs and Training
- Product Development and Management – How to develop the successful product: from dream to reality.
- MODULE 03 – Planning & Roadmap: How to communicate a high-level vision of your product and service offering.
- MODULE 06 – Development & Product Marketing: How to create new goods and services for success in a fast-changing world.
- MODULE 07 – Financing & Investment: How to ensure your investment addresses market opportunities and customer needs.
- MODULE 09 – Training & Support: How to align your employees and partners for successful launch.
- MODULE 10 – Product Launch: How to ensure your next product and service launch drives growth.
Categories
Product Launch
Tags
Product Manager