Go-to-market strategy and a new product launch framework

Published on December 6, 2019 – 23-minute listening

Podcast in English

Source : here

New products and product innovation are the best ways to promote growth. Apple, Microsoft, Sony, and thousands of small and mid-sized companies’ managers understand that the launch of new products is necessary. Customers are impatient, they expect new features, enhancements, and continuously developing a value proposition, and they are ready to pay for it (either with money or data).

At the same time, 95% of products fail because companies are mostly busy with building features, and they don’t develop effective Go-To-Market strategies. Figuring out and mastering a go-to-market approach is no trivial task – it separates the organizations that will be prosperous and sustainable from those that won’t.

Go-to-market strategy and a new product launch framework

by Arek Skuza | Artificial Intelligence and Product Strategy

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