Module 06 – Development & Product Marketing

How to Create New Goods and Services for Success in a Fast-Changing World

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Program Objectives and Benefits

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Donec nec justo eget felis facilisis fermentum. Aliquam porttitor mauris sit amet orci. Aenean dignissim pellentesque felis.

Morbi in sem quis dui placerat ornare. Pellentesque odio nisi, euismod in, pharetra a, ultricies in, diam. Sed arcu. Cras consequat.

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Program Structure and Content

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Donec nec justo eget felis facilisis fermentum. Aliquam porttitor mauris sit amet orci. Aenean dignissim pellentesque felis.

Morbi in sem quis dui placerat ornare. Pellentesque odio nisi, euismod in, pharetra a, ultricies in, diam. Sed arcu. Cras consequat.

Praesent dapibus, neque id cursus faucibus, tortor neque egestas auguae, eu vulputate magna eros eu erat. Aliquam erat volutpat. Nam dui mi, tincidunt quis, accumsan porttitor, facilisis luctus, metus.

Phasellus ultrices nulla quis nibh. Quisque a lectus. Donec consectetuer ligula vulputate sem tristique cursus. Nam nulla quam, gravida non, commodo a, sodales sit amet, nisi.

Methodology

Designed as a highly interactive workshop, this program is based on courses, exercises, role plays, peer coaching, case studies, video clips, presentations, storytelling and discussions for an effective idea transfer and retention with the teaching staff and your peers throughout the program.

The participants will acquire the knowledge and skills to make better decisions and establish a common vocabulary that will help them effectively communicate their goals and decisions within the company.

It encourages participants to understand various aspects of their personality and thus helps individual discovery and self-realization. At the end of program, the participants are facilitated to tap into their enhanced energy and motivation and translate it into results.

Participant Profile

This executive program is recommended and designed for middle and senior-level executives, department heads, managers, such as:

  • Product Manager,
  • Product Development Manager,
  • Innovation Manager,
  • Sales & Marketing Manager,
  • Brand Manager,
  • Digital Marketing Manager,
  • Business Development Manager,
  • Project Manager,
  • R&D Manager,
  • Engineering Manager,
  • Finance & Investment Manager,

entrepreneurs and founders of companies of all sizes, including start-ups, who wish to improve their knowledge and skills in developing B2B and B2C products and services, and managing portfolio of products.

All participants leave this program with new skills, specific tools and a framework that they apply immediately and an expanded business network to have a significant strategic impact within their company.

A discount is granted for cross-functional teams of five or more participants. Such a team approach allows for a better understanding and facilitates communication and action when returning to the office.

DURATION

5 days

PLACE & DATES

See the calendar of the next workshop and training sessions

NUMBER OF PARTICIPANTS

5-12 participants

LANGUAGE

English 

CATEGORIES

Leadership
Product Development
Product Management
Product Portfolio Management

SERVICES

RocketLifeCycle™

ORGANIZER

AlpRocket

TARGET AUDIENCE

Executives
Managers
Entrepreneurs

PROGRAM DIRECTOR

Berardino Turchi

FEES

CHF 3,500.- (excluding VAT) per participant

Course and materiel included
Catering not included

For teams of 5 or more discount available, fees on request

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Juliette F.

Head of Sales & Marketing, Internet, Switzerland.

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Giorgio W.

Product Marketing Manager, Agri-Food Industry, Switzerland.

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Braian T.

Head of Business Development, Telecommunications, Switzerland.

Contact us

Want to know more about our training, workshops, and exercises?

Do you want any additional information, to be contacted by the AlpRocket Academy Manager, or one of our facilitators or experts, or to arrange a meeting?

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