The product development is a perilous exercise; companies have to invest time and valuable resources without any guarantee of success. They may completely misread the future requirements, by design or type of service or product they bring to bear. An intense focus on such a product development process is no more a luxury, but the main and current activity of Product Manager.

The approach RocketLifeCycle™ encompasses key stages of the product development, from its conception to its market launch, via multiple tools and models confirmed in the business world and in companies from all sectors.

It helps Product Manager to make the most informed decisions regarding expenditures, financing, investment, and return on investment. The participants will develop skills related to the various aspects of the job of Product Manager with a vision of product and entrepreneurship.

Upon completion of this Executive Program, the participants will have:

• Applied an agile and lean working methodology, shortening time to market and cutting costs compared to the traditional methods.
• Integrated a fast-paced culture of start-ups and a way of thinking of orientation and results within the company.
• Reduced the complexity of product development process and increased the design and engineering efficiency.
• Avoid the high failure rates by applying the most effective methods to support the new product development.
• Acted faster to strategic and operational moves of competitors or market shifts with product innovations.
• Captured more customers and kept their loyalty with deep understanding of their needs and behaviors.
• Moved faster with rapid prototyping and integrated system from start to finish.

It helps set a clear strategy and good cross-functional processes of decision-making to meet the key organisational objectives.

The concept RocketLifeCycle™ is at the intersection of 6 domains: innovation, marketing, sales, research and development, manufacturing and users. In fast-changing economic and societal models, innovation is the key factor of success of companies for the development of a new product. Hence, the necessity of creating and developing a « Core Competency » concentrated on the innovation and the marketing totally managed by Product Manager with links and direct contacts with 4 other domains (R&D, manufacturing, sales and users).

An effective product development process has to include several key stages adaptable to the size, the culture, and the sector of the company (start-up, SME and multinational). In practice, some of these stages can or must be followed in parallel according to the size and the type of company.

The different stages, in modular forms, are covered as follows:

• MODULE 01 – LEADERSHIP
• MODULE 02 – GOVERNANCE & STRATEGY
• MODULE 03 – PLANNING & ROADMAP
• MODULE 04 – MARKET & COMPETITION
• MODULE 05 – INNOVATION & TECHNOLOGY
• MODULE 06 – PRODUCT DEVELOPMENT & MARKETING
• MODULE 07 – FINANCING & INVESTMENT
• MODULE 08 – SOURCING & MANUFACTURING
• MODULE 09 – TRAINING & SUPPORT
• MODULE 10 – PRODUCT LAUNCH

Designed as a highly interactive workshop, this program is based on courses, exercises, role plays, peer coaching, case studies, video clips, presentations, storytelling, and discussions for an effective idea transfer and retention with the teaching staff and your peers throughout the program.

The innovative teaching methodology allows a true mastery of the tools and a detailed knowledge of the concepts and managerial implications, and assures a personalized teaching and an interactive and dynamic environment.

The program is created as 10 consecutive modules. The participants also have the possibility of following only one module or a number of single modules according to their professional background in order to update their knowledge and widen their skills. The candidates will have the opportunity to apply concepts transmitted through case studies, individual and group work.

While going through continued education and training, we propose in option a period of personalized coaching and mentoring within your company so that you as Product Manager can:

• Be a better leader of products, and learn to think more strategically.
• Improve and strengthen the relations between the various departments.
• Integrate and improve better his/her skills within the company.
• Increase the efficiency of communications within the team.
• Work more effectively with your team or with other department teams.
• Establish and set up various actions to reach the goals.
• Move stage by stage following the process, and measure the progress.
• Measure and improve the key indicators of product performance.
• Better synthesize the ideas for delivery product and better quality.
• Avoid the high rates of failure in product development.

Our Product Manager clients significantly increased their skills, their effectiveness, and productivity thanks to this personalized support within their company. They are convinced that this program generated multiple returns on their initial investment.

This executive program is recommended and designed for middle and senior-level executives, department heads, managers (Product Manager, Product Development Manager, Innovation Manager, Sales & Marketing Manager, Brand Manager, Digital Marketing Manager, Business Development Manager, Project Manager, R&D Manager, Engineering Manager, Finance & Investment Manager), entrepreneurs and founders of the company of all sizes, including start-ups, who are interested in the development and management of products and faced with the challenges of globalization and market complexity, internationalization and increasing digitalisation of their business.

All participants leave this program with new skills, specific tools, and a framework that they apply immediately, and an expanded business network to have a significant strategic impact within their company.

A discount is granted for cross-functional teams of five or more participants. Such a team approach allows for a better understanding and facilitates communication and action when returning to the office.