Why most product launches fail

Why most product launches fail? Published in April 2011 – 9-minute reading Article in English Source: here FollowFollowFollow As partners in a firm that specializes in product launches, we regularly get calls from entrepreneurs and brand managers seeking help with...

What percentage of new products fail and why

What percentage of new products fail and why? Published on May 3, 2017 – 4-minute reading Article in English Source: here FollowFollowFollow I found these answers to « How many new products fail? » using a quick Google search: According to Harvard Business School...

How to launch a product during the pandemic

How to launch a product during the pandemic? Published on September 29, 2020 – 4-minute reading Article in English Source: here FollowFollowFollow During 2020, most CEOs (Chief Executive Officer) I speak with are thinking through how to emerge stronger post-pandemic....