The relationship between the Product Manager and the sales and marketing team
Published on November 17, 2021 – 60-minute listening
Source : here
In this episode, marketing professor Jeff Shulman and The Product Management Center advisory board members, Red Russak and Soumeya Benghanem welcome Ted Dworkin, Sonos Inc, to talk about strengthening the relationships between the Product Manager and the sales and marketing team. Product Managers are dependent on the collection of data to be able to develop and improve a product, while sales and marketing has direct contact with customers and what they truly need. Therefore, the collaboration between these organizations is crucial to the overall success of any product or service.
The relationship between the Product Managers and the sales and marketing team
Authors of the podcast
Jeffrey Shulman
Director, The Product Management Center | Professor, University of Washington | USA
Red Russak
Sales Director, Apptentive | Advisor, The Product Management Center | USA
Soumeya Benghanem
Head of Product Management, VMware | Advisor, The Product Management Center | USA
Ted Dworkin
Senior VP, Product Management and Custormer Experience, Sonos Inc | USA
Related services – Executive Programs and Training
Categories
Product Leadership
Tags
Product Manager
Subscribe to our podcast
Do you want to better understand the world around you and adapt to its constant changes?
