by Berardino Turchi | Sep 23, 2021 | Product Marketing
Can the Product Manager lead product marketing? Published on April 15, 2019 – 3-minute reading Article in English Source: here FollowFollowFollow An effective product function is the lifeblood of modern companies. As the number of competitors grows thanks to...
by Berardino Turchi | Sep 23, 2021 | Product Marketing
Product marketing is essential to every product Published on April 3, 2019 – 2-minute reading Article in English Source: here FollowFollowFollow I was recently in a meeting with the CEO (Chief Executive Officer) of a start-up discussing her company. I was curious...
by Berardino Turchi | Sep 23, 2021 | Product Marketing
Product Management versus Product Marketing Published on August 28, 2007 – 6-minute reading Article in English Source: here FollowFollowFollow Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I don’t know if...
by Berardino Turchi | Sep 22, 2021 | Product Marketing
Building a successful partnership between product marketing and product management Published on March 19, 2020 – 7-minute reading Article in English Source: here FollowFollowFollow Caroline Hynes, Director of Product at Zendesk, begins to unravel the complex, and in...
by Berardino Turchi | Sep 22, 2021 | Product Marketing
How product marketing and product management should collaborate in today’s tech world? Published in January 2020 – 4-minute reading Article in English Source: here FollowFollowFollow Product management and product marketing are becoming essential roles in the digital...
by Berardino Turchi | Sep 21, 2021 | Product Marketing
The simplest answer to, what Is product marketing? Published on June 19, 2019 – 4-minute reading Article in English Source: here FollowFollowFollow Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering...
by Berardino Turchi | Sep 21, 2021 | Product Development
VUCA product development Published on December 14, 2015 – 5-minute reading Article in English Source: here FollowFollowFollow In most companies, developing new products is a critical component of strategy. Many companies are finding this to be more and more difficult...
by Berardino Turchi | Sep 21, 2021 | Product Development
Smart products development in Industry 4.0 Published on March 4, 2021 – 6-minute reading Article in English Source: here FollowFollowFollow A. Smart Products Development in Industry 4.0 The fourth industrial revolution comprises a set of advancements that involve both...
by Berardino Turchi | Sep 20, 2021 | Product Development
How to manage customer input in product development? Published on April 1, 2020 – 4-minute reading Article in English Source: here FollowFollowFollow In the Business-to-Business world, where the goal is to empower customers to better run their businesses and succeed,...
by Berardino Turchi | Sep 20, 2021 | Product Development
Virtual reality: A game-changer for product development Published on June 12, 2020 – 5-minute reading Article in English Source: here FollowFollowFollow When people think of virtual reality, many visualize the headsets used for digital gaming and entertainment. But...
