by Berardino Turchi | Sep 25, 2021 | Product Marketing
Decoding the Product Marketing Manager’s role Published on October 2, 2017 – 5-minute reading Article in English Source: here FollowFollowFollow A 2016 survey by Glassdoor listed Product Marketing Manager as the #13 top job in the US. Impressive, right? If you can’t...
by Berardino Turchi | Sep 24, 2021 | Product Marketing
How your team can prioritize product marketing for growth? – PART 3 Published on October 29, 2020 – 5-minute reading Article in English Source: here FollowFollowFollow G. Developing your product marketing strategy So we’ve got all of these fantastic benefits a product...
by Berardino Turchi | Sep 24, 2021 | Product Marketing
How your team can prioritize product marketing for growth? – PART 2 Published on October 29, 2020 – 4-minute reading Article in English Source: here FollowFollowFollow D. How does product marketing complement traditional marketing? Traditional marketing teams focus on...
by Berardino Turchi | Sep 23, 2021 | Product Marketing
How your team can prioritize product marketing for growth? – PART 1 Published on October 29, 2020 – 5-minute reading Article in English Source: here FollowFollowFollow There’s been a definite shift into a more product-orientated world in recent years. With a...
by Berardino Turchi | Sep 23, 2021 | Product Marketing
Can the Product Manager lead product marketing? Published on April 15, 2019 – 3-minute reading Article in English Source: here FollowFollowFollow An effective product function is the lifeblood of modern companies. As the number of competitors grows thanks to...
by Berardino Turchi | Sep 23, 2021 | Product Marketing
Product marketing is essential to every product Published on April 3, 2019 – 2-minute reading Article in English Source: here FollowFollowFollow I was recently in a meeting with the CEO (Chief Executive Officer) of a start-up discussing her company. I was curious...
