This executive program provides an opportunity to acquire knowledge and develop skills related to the company’s strategic and operational intelligence. This includes the automatic acquisition, monitoring, detection, storage, analysis and dissemination of « public and non-public » information in order to transform it into real operational and strategic decisions the company is making.

At the end of this executive program, participants will have:

• Set up a strategic monitoring structure and early warning systems within the company.
• Collected valuable information through personal and collaborative interaction.
• Identified and analyzed valuable quantitative and qualitative data and signals.
• Interpreted early warning signals to identify key new technologies trends, related risks and opportunities for new products and services.
• Analyzed different scenarios in order to identify strategic consequences and determine the possible future steps of the products and services, and the company.
• Developed a structured critical systemic thinking approach, and addressed complex intelligence challenges.
• Understood the legal and ethical implications of managing a competitive intelligence function.
• Made fundamental decisions about the company’s strategy and stayed one step ahead of the competition.

This executive program provides you with relevant knowledge, as well as professional skills, specific to the Product Manager, on how to build, develop, implement and manage robust agile business intelligence trough a practical step-by-step approach.

You will learn about the basics of research, the use of analytical tools and how to get more value from your business intelligence to help you make strategic and operational decisions for the development and management of your products. You will become familiar with techniques for collecting valuable information through personal interaction with the company’s employees, your competitors and others in the industry, allowing you to legally obtain valuable information. You will also learn how to compile high-quality reports and graphs that transform raw data into actionable and profitable information.

Through practical exercises, real case studies and a series of interactive group work, supported by experts, all participants will learn to apply competitive intelligence within their company.

The various topics are covered as follows:

• Define and understand the principles of competitive intelligence (Market Intelligence, Competitor Intelligence, Customer Intelligence, Technology Intelligence and Financial Intelligence): objectives, terminology, applications, specificities and ethical issues.
• Master the regulatory and legal aspects (EU, US and International Compliance Regulation).
• Develop and implement a process and system for strategic monitoring in the company.
• Configure and manage an Intelligence Center and War Room to increase efficiency and « Return On Intelligence».
• Detect, monitor, interpret, evaluate and exploit weak and strong signals in different competitive environments
• Develop and implement a reporting system to communicate and disseminate confidential and high-quality information without interference to the company (Top-Down & Bottom-Up Process, Intelligence Database, Drivers & Analysis, Mapping & Profiling Models).
• Develop, use and master scenario mapping techniques to predict future movements and trends, and support product and business strategies.
• Detect and master misinformation techniques (industrial espionage, cognitive bias, risks, manipulation, misinformation).
• Evaluate the investment, budget, costs and resources required for an Intelligence Center.

Designed as a highly interactive workshop, this program is based on courses, exercises, role plays, peer coaching, case studies, video clips, presentations, storytelling and discussions for an effective idea transfer and retention with the teaching staff and your peers throughout the program.

The participants will acquire the knowledge and skills to make better decisions and establish a common vocabulary that will help them effectively communicate their goals and decisions within the company.

It encourages participants to understand various aspects of their personality and thus helps individual discovery and self-realization. At the end of program, the participants are facilitated to tap into their enhanced energy and motivation and translate it into results.

This executive program is recommended and designed for middle and senior-level executives, department heads, managers, such as:

• Product Manager,
• Product Development Manager,
• Innovation Manager,
• Sales & Marketing Manager,
• Brand Manager,
• Digital Marketing Manager,
• Business Development Manager,
• Project Manager,
• R&D Manager,
• Engineering Manager,
• Finance & Investment Manager,

entrepreneurs and founders of companies of all sizes, including start-ups, who wish to improve their knowledge and skills in developing B2B and B2C products and services, and managing portfolio of products.

All participants leave this program with new skills, specific tools and a framework that they apply immediately and an expanded business network to have a significant strategic impact within their company.

A discount is granted for cross-functional teams of five or more participants. Such a team approach allows for a better understanding and facilitates communication and action when returning to the office.